Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?

When it comes to the people who are a key part of your small business, there are two important parts: their “fit” within your team and their continued “fitness.” Whether a person is the right fit for your small business can be figured out, whereas their fitness can be trained and developed.

As a small business owner, how do you lead your employees? Are they committed to your company, or are they just compliant with you?

Many small businesses start out trying to be the best at everything — for example, they start out trying to be the best clothing store online, and the world’s greatest home decor shop, and sell the world’s best books. And the truth is that it’s almost impossible to do this. Not that we’re trying to dash your hopes, we are being realistic. Find that one true passion and stick to it.

Small business owners, how are you doing? No, really, how are YOU doing? Your body, your mind, your general wellness?

Your answers to these questions will tell you a lot about how you’re doing in the area of self-care. Small business owners are especially vulnerable to stress. You handle all the things and often put others first and sacrifice your own wellbeing in the process.

Ah, failure. What a tough topic! No one likes to talk about it, and yet, what is more universal than failure? But, it’s when we get vulnerable and share our failures, we feel most connected. Why? Because we can relate!

Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?

We believe creativity is the biggest variable. At Larison Media, we are a team made up of creatives, but we think you’re creative too! As a small business owner, you’ve created a business from scratch. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself.

Small business owners; there is an incredible marketing asset you have right now. They mean oh so much more than a digital ad. They’re so much more important than your website. They’re a group of people that you may never have thought of as an integral part of your small business marketing… until now.

We take initiative with tasks every single day. With our clients, with our personal goals, with the growth of Larison Media, we’re taking initiative regularly for growth’s sake.

Trust cannot be purchased, or instantly gained. Trust is earned, and that takes time. Earning trust is not a sprint, it’s a marathon.

Owning a business that specializes in home services means you’ve got a lot going on. Whether your business is construction, plumbing, cleaning, flooring, HVAC, or contracting, you are busy. All the time! And that may mean you may not have a ton of time to devote to your business’ online presence. Here are some tips that can help:

Small businesses need to have a website. Well, unless you’re not interested in growing... you need to have a website.

It’s 2019 and building a website is easier than ever: it won’t bust your budget, your online store (if you have e-commerce) is not restricted to ‘brick and mortar’ business hours, and websites are one of the best forms of free advertising.

Having confidence at the core of who we are as a team is about the approach we take with our work and how we serve our clients. As we’re continually learning, we have the confidence that what we offer our clients is excellent. From our first contact with clients to the initial meeting, on boarding, and the ongoing working relationship, we are confident that the service we offer and the quality of our customized content is something that sets us apart.

There’s a lot to think through when it comes to your business’ social media pages. Even if it’s not an intricately detailed plan, putting some thought into what you post, how often you post, and why you post is important. Here are three things you can use to build your social media strategy…

We own our mistakes and our successes with a natural desire for repair or celebration. When our mindsets make the shift from an employee mentality to an ownership mentality, everything gets better. Here’s what we mean by that.

Here’s the bad news: Your schedule may take a hit during the summer month, with many of your clients on vacation, but don’t worry! With the exception of tourism, every single industry takes a hit during the summer months.

Here’s the good news: It’s 2019 and through your social media platforms, you still have regular communication with your clients! Summer is a great time to stay connected.

When you choose to outsource marketing to an agency, the benefits are huge. Right away, you save two big resources: money and time. Plus, professional help from marketers can support the growth of your business.

We can’t stay the same. We don’t want to stay the same. Check back with us tomorrow, next month, next year, we’ll be better than we are today.

We hang out on social media every day. From time to time, we hear whispers and rumors about social media that are just simply untrue. Today we’re facing them head on and debunking three common myths. Special thanks to our Brand Strategist, Bailey Johnson, for slaying the myth dragon.