Beyond the Appointment
Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?
Here are two big ideas to keep in mind:
We have a hunch you got into the beauty industry for multiple reasons. Sure, you’re uber-talented, but even more than your technical skills, you care deeply about your clients as people. Not only do you serve them as a friend and confidant, but you also listen to them! You know the details of their lives, their relationships, their jobs, their hobbies, their friends, their kids, their stories. For many clients, you walk with them through huge life transitions and you are one constant in their life they look forward to. You know the power in listening to people and the art of conversation. People are in your chair for many more reasons than hair.
Plus, you know what a new haircut can do for a person’s self-confidence. Inspiring confidence through enhancing beauty is at the heart of the beauty industry. Use your opportunity to expand that experience in the salon to social media to inspire your clients. Through beautiful photos, inspirational quotes, and short videos, tell your clients why you do what you do, and why they matter to you.
Ask questions about your clients’ preferences. People who love to share their lives inside your salon will want to share their lives online as well. Stay connected by engaging your clients in online conversations. It could be polling your clients about a new product you’re bringing in to your salon, or it could be about their favorite ice cream flavor… but any question you ask will spark a discussion, and that’s what you’re looking for! Engagement in your salon’s brand, the connection between you and your clients, and continuing the conversation in between appointments. Another way to connect is to share a few of your tips and tricks, and recommendations for the best at-home hair care. Ask your clients to try them out and give you feedback. There is another opportunity to engage with your clients online and stay connected.
At Larison Media, our focus is on helping our clients stay relevant in this crazy, fast-changing world. We believe the beauty industry is uniquely positioned to grow at an exponential pace, simply by harnessing the power of social media. We have creative ideas on how to help you do just that. We would love to find out how we can serve you and take your business to the next level.