Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?
Here at Larison Media, we think success looks different for everyone. For one small business owner, success may be simply getting their business plan in place. For another small business owner, success may be reaching a specific financial goal. For another small business owner, success may mean finding a healthy work-life balance that allows them to attend their children’s school events for the first time in years.
Whatever success looks like for you, get off that treadmill! Building a successful small business is a marathon. Enjoy the scenery, pace yourself, you’ll get there! We have 4 practical steps that will nudge you towards your goal.
Amp up your marketing efforts
You already know effective marketing one of the ways to increase your sales, but we’re here to remind you that you don't have to bust your budget to promote your business. There are many inexpensive ways to market your products and services, including social media marketing, advertising, and a fresh new website. *Shameless plug alert:* There are great companies out there (like, Larison Media) who can be your outsources marketing department at a fraction of the cost of what you’d pay an employee to give focus to marketing. And, since these companies focus on marketing, you’re hiring a team of experts!
When it comes to success, a way to gain an instant perspective is to imagine the end of your life. Stay with us, we’re not trying to be morbid. It is so true, no one wishes from their death bed that they had spent more time in the office. We see so many small business owners sacrifice their health (physical and emotional) and because of that, other areas of their lives are sacrificed in the pursuit of financial ‘success’. Is it worth it? We don’t think so. Take some time to evaluate. Find success in your small business, certainly! But be sure you’re investing your time and energy into your family, your friends, and your hobbies. Finding a good balance in your life leads to long term success. Read more about this here.
Focus on your clients
If you have a base of loyal clients/customers, they are easy to sell to. If you’ve forgotten about it for a while, here is your reminder: make excellent customer service a priority. Take a look at your current customer service experience and, if needed, make the necessary changes that will ensure that your small business is offering not only a product/service that is better than your competitors, but your customer service experience blows your competition out of the water.
Build your dream team
You want to find and retain the best of the best. They’re your people, your squad, your tribe, your team. However, you refer to them, hiring the right employees is one of the most important things you can do with your business. They represent your small business, they interact with your clients/customers, they contribute to your success as a business. And if they catch your vision, and you earn their loyalty, they’ll be a key part of your long-term growth!
We specialize in social media marketing, advertising, and branding. We know small business owners are busy, and we want to help be a part of your success. Together, let’s take your business to the next level.