A blog offers a permanent platform to communicate with your clients, build out resources (while saving them for reference) and share valuable knowledge from your business experience. It has the potential to be an important part of your salon’s website. Use your blog to share news, event info, and show off as the expert you are. Here are some ideas to get your salon’s blog started:

Hi, we’re Larison Media, and we’re introducing ourselves to the newcomers around here. Or reintroducing, if we’ve been friends for a while. Here’s who we are, our Core Values that are the driving force behind how we run day-to-day, and how we serve our clients.

We know businesses in the beauty industry have the potential for astronomical growth when your talent is partnered with the power of social media. Here are a few ways we’ve helped our clients grow their businesses.

“My personality is humongous.” -Cardi B

In today’s world, social media is so important when it comes to building your small business’ online presence.

Here are three perks you can’t miss:

If you’re a salon owner and you would love to give more attention to your online platform but your schedule is packed, all day every day, what can you do? We’re here to help. Here are three things you need to be doing:

There are three tools figuratively floating around our business creative shop here at Larison Media. These are tools that, when combined, result in exponential growth for your business. Sometimes the definition of each tool gets fuzzy. And so, we’re breaking it down. Introducing what we fondly refer to as: our Triple Threat.

We find that the first question most people ask when they begin looking into our services is “How does this work?”

In today’s world many companies are choosing to work with outside agencies to save resources, such as money and time, and to get professional help from knowledgeable partners who can help them build a better business.

How we apply for jobs and hire employees has changed. So much of the hiring process is done online or over the phone. Some companies even hire entirely through Facebook! We love the way that technology has helped shape the business world and we love that businesses are taking advantage of the internet to make hiring an easier process for everyone.

Small businesses need to develop a plan with online marketing and make strategic steps to move toward their goals. This includes identifying your target audience – and we suggest being more specific than simply “customers.”

Here's the deal: Unless you're a Kardashian, it's really hard to gain a huge following on Instagram without some hard work. For the average person or business, growing your following takes time and attention.

We're here to do one thing, help your company stay relevant in a world that is moving faster than a Indy 500 Race Car (hey, we're from Indiana). Whether you need help reaching your audience on new platforms or maybe your website needs to be updated to match a modern Internet user's expectations, either way, we can help. Frankly, we're really excited to help.

At Larison Media, we exist to serve small businesses, so it would be remiss if we didn’t say: We see you, entrepreneurs. You’re hustling, you’re sacrificing, you’re growing. You have that rare combination of vision and passion that makes your business succeed.