The seasons are changing and Fall is the perfect time to freshen up your salon’s marketing.
Your schedule is filling up with back to school haircuts and people scheduling out for the holidays! It’s a great opportunity to stay in communication with your loyal (and new!) clients through your social media platforms!
Here are some great ways to stay on top of your salon fall marketing:
When you invest in your relationships online you’re investing in your salon in a powerful way. Whether it’s reaching out via DM, responding to a comment on a post, or a few emojis of approval that show your interest in them, it’s invaluable to the ongoing relationships you have with your clients. It builds trust. Trust is key with clients in any small business, but especially in a salon.
Pumpkin Spice, Caramel, Cinnamon, Cider, S’mores… these yummy fall flavors are also gorgeous fall hair colors! Showing off your seasonal services like fall themed hair color specials, or pumpkin spiced spa services, is a great way to keep clients engaged during the fall months. Be sure you’re taking pics and posting them online with captions that share great info your clients can use at home. September and October and gateway months to the holidays and your clients have full schedules of events they’ll want to look their best for!
From Fall festivals and Halloween to artisan markets and Thanksgiving, there are reasons to celebrate all fall long! Take advantage, everyone wants to look and feel their best during celebrations and they’ll be coming to you as a resource. Add value to your posts by marketing via knowledge. By offering tips on your social media platforms you’re elevating the value in your brand.
Larison Media specializes in helping salon owners! We would love to work with you and take your salon’s marketing to the next level.