Shine Morales Shine Morales

New Year, Same You

We see this slogan so many times when a new year approaches, and many times it’s meant to be a joke, but I’ve recently realized that it doesn’t need to be a new year, new you - it can be a new year, same you and have the same revelation you’re hoping to see within yourself.

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Small Business Success in 2021

A successful small business takes hard work and ingenuity. The small business life isn't easy at any time, but after 2020, it can seem even harder. But 2021 is here, and while it’s true that there may be challenges ahead, there is also an abundance of opportunities.

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Do You Treat Customers Like Friends?

Small business owners; have you ever thought about treating customers like friends? It takes intentionality, just like real friendships. Take a cue from your real-life healthy relationships and apply these concepts to your small business’ customer service. A lot can happen when you shift the way you approach your customers and clients. You know this already though, small business owner. They’re not just numbers or dollar signs, they’re real people. And people matter. Check out our list of ways to reimagine your customer service approach.

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Why Your Small Business Needs an E-Commerce Website

Hello Global Pandemic. Goodbye business as we once knew it. Welcome to 2020. This is a year that’s redefining how many small businesses operate. We find ourselves in a new reality – the world has moved online. Small businesses are in a unique spot, and now is the time to adapt. So, how do you adapt? What’s an easy (and proven) way to increase your revenue? E-Commerce!

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Digital Marketing Tips for Small Businesses

Are you looking for some ways to improve your digital marketing efforts? As a small business owner, taking advantage of digital marketing is essential to your growth in today’s internet-driven world. Learn how to harness the power of the internet with these top tips.

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Small + Local

It’s hard to believe we’re halfway through 2020. What a year it’s been so far! Taking some time to look back on the first half of the year, and looking ahead to how you’ll navigate the second half of the year can help you gain clarity. Being a small business owner right now can be challenging, but we’re here to help! Keep in mind what it would take for your small business to finish the year strong, and focus on that. As a consumer, here are two important items to keep in mind

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Happy 5th Birthday, Larison Media!

At the heart of our journey so far, are our incredible clients. Truly, we exist to help our clients stay relevant in this crazy, fast-changing world. And it certainly has been a crazy, fast-changing world in the last five years. And we are here for it. We are here for you!

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Restaurant Summer Marketing

Summer is the perfect time to freshen up your restaurant’s marketing. Using social media to market your restaurant has never been easier! You have the opportunity to stay regularly engaged with your customers and invite them back to dine with you over and over again. Here are some great ways to stay on top of summer marketing for your restaurant.

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Top Tips for Tough Times

If you’re a small business owner, you heard the statistics around failure in the first few years of business. Not very encouraging. Whether you’re in your first few years of business, or you find yourself in the middle of a global pandemic, we have some business survival tips for your small business to survive in tough times. Read on for our top 5 tips

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Social Media is...

Social Media is a Conversation. Social Media is Customer Service. Social Media is Advertising. Social Media is Connectedness. -Sarah Beth Rosa

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What Not to Do

We talk a lot about improvement around here. Improving small businesses, improving our team, improving in our personal lives. But a great way flip those thoughts and realize a new perspective is to think about what NOT to do. Here are some ideas that can help you think about what you should be doing in a new way.

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Creativity during Unprecedented Times

To be creative means that you have the power to create. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself. In a recent conversation, we were chatting with someone who used to think that they weren’t a creative person, simply because they weren’t a traditional artist who worked with paints and canvasses. As we dug into the conversation, we processed through all the different ways to be creative.

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Small Business Owners - We're Celebrating You!

We see you, entrepreneurs. Especially during this time of tough social distancing restrictions. You’re hustling, you’re sacrificing, you’re growing. You have that rare combination of vision and passion that makes your business succeed. Here’s why we’re celebrating you

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Small Business and the COVID-19 Crisis

There’s no doubt that small businesses are being hit hard right now from the current Coronavirus/COVID-19 pandemic. If you’ve hung around us for any amount of time, you know small businesses are our WHY. In fact, serving small businesses is the reason we exist. So we’ve been thinking about how small businesses survive the rollercoaster ride that is 2020?

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Working from home - a new necessity during the COVID-19 pandemic

We are living through a significant time with the Coronavirus/COVID-19 impacting our community. We want to express our care for our community and we encourage you during this time to take every precaution to keep your health and safety a priority. With the crisis that all of us are experiencing, most businesses, all schools, and a majority of jobs are taking drastic measures to help our community stop the spread of COVID-19.

Because of this, working and operating small businesses from home has become a solution. Some companies are implementing work from home solutions for their employees. Some small business owners are looking at new ‘work from home’ opportunities for the first time. And while this is not an ideal scenario for anyone... how can you be productive working from home?

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8 Easy Ways To Develop A Growth-Mindset

You may have heard the phrase “growth mindset” floating around. But what does it really mean? Is it important for small business owners? Growth-minded people know how to constantly create new goals to keep themselves focussed. Whether it’s for growth for your small business or personal growth goals, here are 8 easy ways to develop your own growth mindset. Keep these in mind!

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Spring Clean your Website with this Checklist

Spring isn’t just a time for cleaning your house or business. Now is the perfect time to review your website and do some updates! This spring, take time to air out your website. Visitors will appreciate — and reward — a freshly scrubbed, updated site. Superpower your spring cleaning with this checklist of chores and your website will be sure to pass any inspection.

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3 Things Your Small Business Needs to Prepare for the Spring

Did you know, spring is one of our favorite times of the year? Along with warm weather, Farmer’s markets, and outdoor seating at restaurants help bring a breath of fresh air into their communities and encourage people to venture out of their homes. Here are 3 things you can do to get your business and your customers ready for spring!

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Build your Audience

One of the questions we hear often is about how to build your online audience. For some small businesses, this happens easily and for some, it requires more work and intentionality. Here are a few of our top tips for growing your online audience from where it is today!

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How to be a Headache-Free Small Business Owner

When you’re getting started with your small business, simply deciding which goal to tackle first, can be overwhelming, and a big job just by itself. It’s the stuff that we’ve all got to figure out along the way and that most of us make some sort of mistake over. But they’re all tips that’ll help you as a small business owner lead your business better so you can avoid unwanted headaches and just push forward to the progress you want.

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